MISSION 44
"Design Museum, London"
ROLE:
Motion Design & Audiovisual
System Development
CREDITS:
Client: Mission 44
Studio Blup — Creative Direction & Visual Identity
ABOUT:
Fundraising galas often follow a familiar format. Mission 44 wanted to create an evening that felt immersive from beginning to end.
As part of Studio Blup, I designed the motion content across the entire venue: the LED cube, a timeline projected across two 35-metre walls, and multiple supporting screens throughout the space.
Every moment of the evening demanded a different pace. The visual system shifted from quiet and restrained during Lewis Hamilton's conversation, to subtle throughout dinner, before building towards the final projection mapping sequence.
Throughout the event, motion became part of the choreography of the space, not simply content displayed on a screen.
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