HUGO BOSS
HUGO BLUE Digital Experience
ROLE:
Motion Design, Digital Content & AR Experience Development
CREDITS:
Client: Hugo Boss
Studio Blup — Creative Direction
ABOUT:
How do you make the launch of a fashion collection feel like a digital experience rather than a traditional campaign?
For HUGO BLUE, Studio Blup developed the creative direction for the collection’s digital launch.
The campaign assets were intentionally minimal, creating space to explore how motion and interaction could extend the identity across the website.
Working alongside the Creative Director, I developed production-ready motion for the landing page, animated banners and mobile-first content. I also designed an augmented reality experience using the campaign’s existing 3D assets.
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