NISSAN — NEVER ORDINARY
"Consistency is easy when every asset looks the same."
ROLE:
Motion Design, Kinetic Typography
& Motion System Development
CREDITS:
Client: Nissan
Studio Blup — Creative Direction
ABOUT:
The challenge is keeping that consistency while every format behaves differently.
For Never Ordinary, Nissan needed a campaign that could move seamlessly between social media, digital out-of-home and dealership screens.
Working alongside the 3D designer, I developed the kinetic typography, transitions, pacing and sound, creating a motion system flexible enough to adapt across every format while maintaining a clear visual identity.
The result was a campaign designed as a system rather than a collection of individual animations.
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